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Please Take A Look At Our Sister Event: The Customer Behaviour Analytics Conference!

Extract Actionable Insights & Propel Integrated Data Sources Directly Into Business Decision Making: Exploit Cutting-Edge Tools, Technologies & Techniques To Drive Compliant Big Data Strategies, Digital Analytics & Winning Customer Journeys Whilst Delivering Real-World Value

A One-Day, Cross-Sector Conference & Networking Event, 13th March 2018, Millennium Mayfair, Central London. Download The Brochure. Book Before The End Of Play Today & Save £150.

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Join Us Again As 19 Front-Line Brand Leaders Explore: Powering Business Decision Making With Next-Level Customer Behaviour Analytics, Extracting Maximum Insight From Data & Integrating Data Sources For Actionable Insights Which Drive Results:

  1. Action Insights Into Customer Behaviours, Trends & Habits: Innovate your strategies with the latest customer insights to drive new business opportunities and results
  2. Achieve True Data Integration, Online & Offline: Create 360-degree single customer views for boosted conversions and impact
  3. Fuel Business Decisions With The Power Of Analytics: Influence internal decision making and practically apply analytics for a data-driven organisation
  4. AI, Automation, Mobile & Omni-Channel – Next-Gen, Futuristic Analytics: Stay on the front line of analytics with a look at what’s coming up on the horizon
  5. Deliver Smooth, Personalised Customer Journeys: Drive engagement with targeted segmentation and tailored customer offers and journeys
  6. Translate Big Data Analytics Into Applicable Business Insights: Drive decision-making processes and deliver real-world value
  7. Boost Performance With Progressive Digital Analytics: Harness the latest digital analytics metrics, benchmarks and measurements for deeper customer insights
  8. Don’t Follow The Trends; Predict Them! Enhance personalisation, conversions and impact with advanced predictive analytics strategies

This Customer Behaviour Analytics Conference Also Features:

  • Real-World, Best-Practice Advice From 19 Cross-Sector Analytics Professionals In 1 Day: Finance • Government • Media • Travel • Retail • Sport • Manufacturers • Food
  • Convenient, One-Day Interactive Conference Format
  • 9 Advanced Sessions Focused On Your Hottest Customer Behaviour Analytics Challenges
  • 5 Informal Peer-To-Peer Discussions: A) Data Scientists B) Visualisation C) AI & Algorithms D) Mobile E) Cross-Device Tracking
  • 2 Interactive Q&A Panel Discussions: “Customer Behaviours” & “New Trends & Technologies”
  • 2 Double Perspectives: “Implementing Data Sources” & “Digital Analytics”
  • Speed Networking
  • 2 Conference Chairmen
  • Open Q&A Throughout The Day To Get The Answers You Need
  • 1 Unmissable Day!


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9 Advanced Sessions Focused On Your Toughest Customer Behaviour Analytics Challenges: Customer Trends & Behaviours • Integrated Data Sources • Digital Analytics • Driving Business Decision Making • Customer Journey • Predictive Analytics • Big Data • GDPR • International Consumers • Trends & Technologies


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Can you help drive analytics, insight and data results?

For more information on how to get involved, please call +44 (0)20 3479 2299 or email partner@theanalyticsconference.com

Book your exhibition stand and two delegate passes before the end of play today for only £2,249 +VAT (Save £550). Book your stand here. Please note that we have a limited amount of exhibition space and stands will be issued on a first-come, first-served basis.


The Customer Behaviour Analytics Conference Programme:

08.30 Registration, Morning Coffee & Objective Setting
8.00 ICON
09.00 GIC Welcome & Interactive Voting Introduction

09.10 Co-Chairs’ Morning Opening Remarks
Gael Decoudu, Head of Data Science, Shop Direct
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Eric Bernhard, Marketing Innovation Manager, Dixons CarphoneAnalytics2018_dixons

CUSTOMER BEHAVIOUR PANEL DISCUSSION – LIVE Q&A

09.20 Explore, Understand & Action The Latest Customer Behaviours, Trends & Habits With Valuable Analytics That Drive Business Decision Makingq&a icon
Sarah Clerkson, Head of Customer Intelligence: Product & Content, Sky
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Lina Mikolajczyk, Senior Manager Channel Marketing & Performance, Hilton Worldwide
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Sian Jones, Head of Customer Experience, Leeds Rugby Ltd (Subject To Availability)
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Simon Hayter, Head of Analytics Strategy, Banking Division, Close Brothers Retail Finance
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Tim Carmichael, Data, Leadership & Transformation Professional, Southern Water (Subject To Availability)
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INTEGRATING DATA SOURCES – DOUBLE PERSPECTIVE

09.50 Marry Multiple Data Sets, Research & Insights From Offline, Online & Across The Business For Actionable, Impactful Customer Strategies
09.50 Maciej Partyka, Global Head of Customer Insights, Barclaycard
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10.10 Olmo Martinez, Head of Data Europe – ZX Ventures, AB InBev
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CUSTOMER JOURNEY

11.00 Demonstrate Best-In-Class Segmentation Methods & More Sophisticated Data Analytics Strategies To Deliver Smooth & Personalised Customer Journeys Which Drive Engagement & Sales
Mark Stern, Director of Business Intelligence & Analytics, Ladbrokes Coral Group plc
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11.20 Bonus Session; Reserved For Exclusive Partner Speaker. To get involved in The Customer Behaviour Analytics Conference, please call +44 (0)20 3479 2299 or email info@theanalyticsconference.com for more details.

BIG DATA – ADD VALUE

11.50 Extracting Actionable Insights From Data Using the Latest Analytical Tools & Techniques & How To Translate Big Data Into Real-World Business & Public Service Benefits
Pardip Bans, Head of Customer Insight, HM Revenue & Customs
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DIGITAL ANALYTICS ROI – DOUBLE PERSPECTIVE

12.10 Harness Cutting-Edge Digital Analytics For Deeper Insights Into Customer Behaviours & Boosted Business Performance
Lyndsay Weir, Head of Digital Data & Analytics, Nestlé UK&I
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12.30 Digital Analytics
Deepak Nagappan Anitha, Analytics Solutions Manager, Direct Line Group
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12.50 Lunch & Informal Networking For Delegates, Partners & Speakers
13.30 Informal Peer-To-Peer Discussions During Lunch
A) The Search For Data Scientists: What Are We Really Looking For?
Martin Squires, Global Lead Customer Intelligence & Data, Walgreens Boots Alliance
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B) Visualisation
Alejandro Marcos Alvarez, Senior Data Scientist, BNP Paribas Fortis
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C) AI & Algorithms
D) Mobile
E) Cross-Device Tracking

13.50 Co-Chairs’ Afternoon Opening Remarks

PREDICTIVE ANALYTICS

14.05 Driving The Implementation Of Predictive Analytics & Machine Learning Across The Whole Business
Pardeep Bassi, Head of Data Science, LV=
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14.25 Bonus Session; Reserved For Exclusive Partner Speaker. To get involved in The Customer Behaviour Analytics Conference, please call +44 (0)20 3479 2299 or email info@theanalyticsconference.com for more details.

DECISION MAKING

14.55 Driving Business Decision Making With Analytics
Nick King, Insight Director, Auto Trader
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15.15 Refreshment Break With Informal Networking

GDPR

15.45 What Does GDPR Mean For You? Explore The Impact GDPR Could Have On Historical, Current & Future Data Sets To Successfully Collect & Analyse Data Whilst Remaining Compliant
David Alexander, Data Privacy Specialist – GDPR Programme, Aberdeen Asset Management
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NEW TRENDS & TECHNOLOGIES PANEL DISCUSSION: AI • Chatbots • Mobile • Omni-Channel • Webchat • Machine Learning

16.05 Stay Up To Date With Innovative Trends, Tools & Technologies To Ensure Your Business Is Leading The Next Generation Of Customer Analytics
Deepak Nagappan Anitha, Analytics Solutions Manager, Direct Line Group
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Graeme McDermott, Chief Data Officer, Addison Lee
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Further Speakers To Be Announced; Please Check The Website For Details

16.35 Co-Chairs’ Closing Remarks

16.50 Official Close Of Conference

For more information on how to get involved in The Customer Behaviour Analytics Conference, please email partner@theanalyticsconference.com or call +44 (0)20 3479 2299.